So much a normal part of the social, digital life, many of us check Facebook several times a day. If content marketing is your job, you probably invest even more than that watching your demographics, feeding the beast and strategizing ways to drive web traffic, communicate your brand and more.
And so what happens when all of a sudden–it’s not there?
Well first, Buzzfeed is sad:
is facebook down =(
— BuzzFeed (@BuzzFeed) August 1, 2014
and then, 45,000 tweets:
Facebook went down just a few mins ago, but there’s already been almost 45,000 tweets complaining about it pic.twitter.com/IDp99sXbsD
— Sysomos (@Sysomos) August 1, 2014
Some find creative ways to describe the situation:
the phone shakes. likes. likes in the deep. a friend request lurks in the dark. we cannot get out. they are coming.
— nately (@nately) August 1, 2014
Facebook is down? RT if you think Gerald Green sums up how the internet feels right now. pic.twitter.com/BuPETF1SBE
— Phoenix Suns (@Suns) August 1, 2014
Or direct traffic to other outlets:
— Florida Panthers (@FlaPanthers) August 1, 2014
But, it looks like for the digital and social world, one thing is universally true:
Yes, #FacebookIsDown. Let us all huddle around the soft glow of tweets.
— Adweek (@Adweek) August 1, 2014
Most people headed straight to Twitter. Admittedly, I checked just how far the outage spread by searching “Facebook down” in my HootSuite stream.
It looks like Facebook is back now, but here’s a few quick observations:
1. The fact that everyone jumped to Twitter suggests that digital is a HABIT, regardless of the platform. The Chatter continued, just somewhere else.
2. Mistakes in real-time social do not go unnoticed. Tweets at Facebook happened faster than blinks. The world reacts quickly when something goes wrong.
3. Back up your content. Have a plan and a schedule where demographic information and other data is stored.