adelynlee

Goosebumps has been #Unlocked– How the movie involved fans in it’s trailer release

In Community Management, engagement, Social media, social tv on July 13, 2015 at 12:49 am

This is not Slappy writing this blog post on my computer, just for the record.

Photo

Or maybe it is….

But before Slappy and his crew of monsters hit the screen on Oct. 16, I’m still hoping to see more adorable Twitter banter and living dummy antics.

The Trailer Release 

Goosebumps released the trailer for the upcoming movie last week and although I must admit it was less thrilling and featured fewer of the book series’ iconic monsters than I had hoped for, it still caught my eye. The coolest part of the trailer was likely how it was “unlocked.”

With social streams crowding and attention spans shortening, brands are continuously fighting for ways to engage and entertain. Goosebumps did just that by utilizing fan input to release their trailer. While in honest the campaign was “faux” user generated content, Fans were just asked to tweet “#UnlockGoosebumps, not create anything, the implication was that if enough fans did NOT tweet, then the trailer would not go live.

Would the trailer really have not been revealed? Of course not. But with this movie’s target audience of high-schoolers and reminiscent 90’s kids, fans (including myself) took to social media with fervor hoping to see the trailer as soon as possible.

The campaign was smart– a great way to build up anticipation and cause users on social media to take a level of ownership and responsibility for the trailer release.

The Twitter Content 

But the best part was the Twitter exchange between long-time loved ventriloquist dummy Slappy and creator RL Stine.

Selfishly, I loved the conversation because Slappy has been a favorite character of mine since about the second grade. But it was smart, interesting content too. The Twitter account set forth the idea that Slappy wanted you to #UnlockGoosebumps, so now it’s not just another nameless brand begging you to hashtag something. It’s now a “real?” and recognizable character.  Even more, Stine does not want whatever this is to be unleashed. This additional element makes the exchange cute and is reminiscent of the wit and child’s play found in the novels themselves.

The Outcome

Slappy gets his way and the trailer is unleashed.

Now you’ve done it! The Goosebumps creatures have been released! Want to see more Slappy? Just click share…

Posted by Goosebumps Movie on Wednesday, July 8, 2015

Look for more great content from Goosebumps as there’s still plenty of time before the flick hits theaters.

And 111 days until Halloween…but who’s counting?

Sports Teams, Social Media Personalities Unite for #OneNationOneTeam

In Social media, social tv, Sports Media on June 9, 2015 at 2:03 am

With a 3-1 victory over Australia on Monday night, the U.S. Women’s Soccer Team started off the World Cup with a big win. But not just on the field– on social media as well. Under the hashtag #OneNationOneTeam, teams from MLB, NHL, NFL, MLS and more showed their support on Twitter, Instagram and Facebook.

With more than 57,200 posts on Instagram with #OneNationOneTeam during their first match-up, support for the US Women’s Team came from rivaling teams, different conferences, different leagues, presidential hopefuls and more.

South Florida:

Across the USA:

Even Airlines:

The NFL:

And USA Hockey

2015 #NHLDraft Coming to Florida!

In Uncategorized on June 1, 2015 at 10:09 pm

BB&T Center will be the home of the 2015 NHL Draft this June 26 & 27th. In preparation, we launched a Draft Central Hub at FloridaPanthers.com/DraftCentral. Check back to our content calendar daily as new information and content is revealed!

Official logo of the NHL Draft in Sunrise, FL.

Official logo of the NHL Draft in Sunrise, FL.

Follow

Get every new post delivered to your Inbox.

Join 34 other followers