Visions of Social Media with InVision app

In case studies, Community Management, Social media on August 9, 2013 at 6:06 pm

While preparing for job interviews, I came across Hoping to communicate mock-ups of what social media presences could look like, I tried a couple of mockup approaches and began to realize the value of visual, sharable mock ups in social media planning and strategy. After signing up for the service, I was fortunate enough to have been contacted by designer Ryan Duffy and participated in a short call giving feedback on InVision and also learning how to better use it while providing InVision with some basic new user feedback. For one, I have to commend a company willing to take the time and discuss their product with nobody users like me, its the sign of someone who will go far to be willing to take time, listen and reality check! But the experience also showed me the value of such a product in the social space. So without further ado…

InVision makes mock ups, tweeking and sharing easy. See more at

InVision makes mock ups, tweeking and sharing easy. See more at

6 Reasons you should use an app like InVIsion in strategic SM Planning:

  1. A Good Social Presence is a planned one.  This shouldn’t come as a surprise, but I believe social media is part of a organization’s larger communication goals. Planning just content creation and evaluating target audiences isn’t enough. The design of a page and frequency of occurrence of types of posts (such as video interviews or scoreboards in the NHL space) is crucial in knowing when and what content to post. This can change often for say, preseason, post-season, featuring a player approach and mocking up what a team or company’s social media would look like in various situations is an important part of planning. It gets people all on the same page as well as helps the Social Media Coordinator or manager laser focus their approach.
  2. Various Departments have their hands in social. Everyone from the casual user to the frequent engager will be able to tell when your social media or organizational digital communications aren’t cohesive. Often many hands from marketing to sales have input and touch points with digital and social voices and collaboration can mean the difference. One thing I liked about InVision is the ability to quick share a design via email or link. In turn different departments can comment, change and communicate from any device (even mobile app!) and stay on the same page literally and figuratively.
  3. Archiving and Portfolio. In case social changes frequently or the person running it changes over, it may be useful to have a backlog of say Facebook cover photos and types of typical content. Creating mock ups ahead of time allow anyone in the content creation, measurement or social engagement roles to see the thought process behind various campaigns or redesigns.
  4. Analytical Tweeking. So I know I already mentioned tweeking, but a huge part of successful social is looking at the numbers. Anything from HootSuite to Google Analytics can help you discern almost hourly what type of content is working and what isn’t. A shareable, comment-able, quick mockup tool like InVision will allow for quick modifications to create the best possible twitter page or best possible Facebook design. Responding in real time can be huge for social, say for example, your team just made the playoffs unexpectedly or your company just won a huge award. This is something you’ll want to highlight on your social. Put together a quick mock-up of what the cover photo and type of content for an upcoming campaign highlighting that success and reaching for fan/user engagement will look like and blast off a link to your co-workers or superiors. Quick approval and comments can allow you to put it into action fast with a croudsourced, agreed upon approach.
  5. Responsive Web design, Consistency. With the introduction of a cover photo type box in Facebook, Twitter and Google +, the question is posed: Should all platforms look similar or does each have a different goal? The answer to this will be different for each department, company, organization, etc. but having a slideshow of mock ups can help you get to the answer. HootSuite for example has a large number of social presences from @HootCampus, which I’ve been involved with, to twitter accounts dedicated to each country in which it operates. I think they are the perfect example of consistency in the way that Owly changes and their design looks so similar across the board that you can immediately identify that it is them. I don’t know how their design or planning team approaches or operates at all, but if I were in a position at a company or organization attempting to achieve similar consistency, a mock up tool like InVision would be a huge help.
  6.  Collaborate, Preview, Post. Processes that are consistent and multi-person are more and more common in social strategy. Using mock-ups can allow interns or anyone to submit an approach and allow that idea to grow and be perfected before launching.

All in all, I think I’ll be using Mock Up platforms and mock up sharing more especially in my consulting ventures to get opinions and visually convey to clients. I think it’s an important tool and an awesome way to spark conversation about expertly planned and executed Facebook, Twitter and any other digital presence pages.

Is anyone else using these tools? I’d love to hear how and why!


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