Spotted: 5 creative examples of countdown posts.

In NHL, On the look out, Social media, Sports Media on August 19, 2013 at 1:34 pm

With just 45 days until the NHL season begins, countdown posts are becoming ubiquitous. One larger goal of social media for sports organizations is to remind and engage, all the while cultivating the excitement and emotion in their fan base. A reminder post can be a call to action push for ticket sales or just a loyalty boost sharing joy to fans looking forward to the upcoming season.

That being said, I think the “Countdown” post is a fine art. In the coming weeks, my newsfeed and yours will be filled with them. If you are in a content creation rule for a team, I’m sure it is a challenge to come up with new and fresh ways to achieve these goals via social.

Here’s some creative countdown posts I’ve seen recently. These teams have done an awesome job of showcasing their team’s tone while creating shareable, countdown content.

Creative Countdown Social Content:

1. Grand Rapids Griffins. – Historical Facts

Screen Shot 2013-08-19 at 9.17.46 AM

2. Buffalo Sabres– Hidden Number

Screen Shot 2013-08-12 at 9.31.38 AM3. New Jersey Devils— Create a number

2013-08-14 11.33.49

4. Portland Pirates– Utilize those jerseys!

2013-08-19 09.02.52

5. Socchi 2014— Torch Countdown: Landscape Shot.

2013-08-19 09.04.45

I think it’s important to note also, that I’m excited about all of these things and that factors into my enjoyment of them. Fan motivations in sharing or commenting or liking should be a thought when creating social media content. Measuring the engagement after a post can help evaluate if it was successful or not. However, if  a team, event or organization knows its fan base, the above content will be just enough to remind and excite.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: