Archive for March, 2014|Monthly archive page


In social tv on March 26, 2014 at 11:00 pm

It’s so hard to say Goodbye.

I still remember the first time I ever watched an episode of Psych.

‘Ghosts’: the season two premiere aired after an episode of Monk, and after sticking around for a few minutes, I was hooked for life.

Through reference humor, finding pineapples, living in three different states, more nicknames than I can count and being Psych Fan of the Week, it is with a sympathetic cry and a h”Come on Son” that I begin to Farewell the USA Network show chalk full of  memorable characters, endless giggles and murder.

While on a personal level, this show has been with me while I finished college, grad school and started a career, in the digital realm it is an outstanding example of how a show embraced the changing digital landscape to work on new platforms and always be relevant and fan engaging.

To commemorate the end and prepare for the season finale, Here’s five impressive ways Psych changed with the digital times and the top 10 most memorable Psych moments.

1. Hashtag Killer

Arguably one of the most forward thinking Social TV tie-in web games, the Hashtag Killer (as part of Club Psych) took gamification & fandom to new levels.

2. Psych the musical: Crowd Sourcing

Utilizing the power of the fan was something Psych (or 360i) nailed perfectly throughout the running of Psych. Integrations from day one (When Psych started, Twitter was barely a thing) until this November when Psych The Musical crowd sourced a fan dancing performance. This opportunity allowed fans to learn the songs and dances before the show aired and even more TAKE OWNERSHIP of it.

3. Individual Episode Hashtags

A lot of shows attempt these, but for Psych it worked perfectly with the tone of the show. Obscure reference humor, obscure reference hashtag.

4. Psych All Night (MORE ON THIS HERE)

This stay up, all-night marathon featured commentary from the show’s personalities and writers. Integrated perfectly with social media including a live-ticker on the screen with the show as well as a vivid community enjoying online, Psych all-night achieved engagement at the levels most live events can’t even.

5. Actor Ambassadors on Social: You’d be hard pressed to find a show with a lead actor more sociable, active and tech-savvy than Dulé Hill.  With 232K followers on Twitter, and almost daily updates, Hill spearheads the show and it’s characters by revealing insight into the actors lives. When you can get even the great Cary Elwes to talk on his own social channels about the show, you know you’re successful.

Let’s not forget “#GetRodayonTwitter. ” After what seemed like years of people using this hashtag, the shows other lead star, James Roday gave in and created his Twitter account which has given Psych-o’s everywhere a love of .

The sucess of this show on digital and social was more personable and wide-reaching than most due to the passion and dedication of it’s stars on their own personal channels. Channels that I’ll look to as they move forward into what’s next for them.

SEE: ‘Good Session’ 

The Top 10 Most Memorable Psych Moments

* Some are found on YouTube I don’t own the rights to any of these!

10. “We Found Prince” :It’s this kind of wit and wordplay that made it impossible to not love Shawn and Gus and not secretly wish that you could be that witty, like all the time.

Carlton Lassiter: Hey, we found prints.

Shawn Spencer: Was he in a little red corvette?

Burton ‘Gus’ Guster: Under the cherry moon?

Carlton Lassiter: FINGER prints!

9. Buzz McNab–The one & only.

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8. Musical Promos: Somehow getting excited for the return of anything is never as fun as these were.

7. Holes

“I can Fix That”

and even better in 65 million years off when THIS happens:
Shawn Spencer: [looking at a field of dirt mounds] Oh, look at that. It’s like that movie, the one with, uh… Sigourney Weaver.
Burton ‘Gus’ Guster: “Aliens”?
Shawn Spencer: No.
Burton ‘Gus’ Guster: “Alien”?
Shawn Spencer: No!
Burton ‘Gus’ Guster: “Alien: Resurrection”?
Shawn Spencer: Gus, the one with the holes and Shia LaBeouf.
Burton ‘Gus’ Guster: They had holes in Shia LaBeouf?
Shawn Spencer: The holes were in the ground, dude. Like that.
[gestures toward the mounds]
Shawn Spencer: And Jon Voight was walking around all crazy.
Burton ‘Gus’ Guster: Oh! “Anaconda”.
Shawn Spencer: [sighs] Man, never mind.
Burton ‘Gus’ Guster: “Gorillas in the Mist”? “Death and the Maiden”?
Shawn Spencer: No.
Burton ‘Gus’ Guster: “Half-Moon Street”?
Shawn Spencer: Just let it go.

6. The Shining theme song– and just that whole episode that would make even Stanley Kubrick proud.

5. All of Season One (#TBT)

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4. Cary Elwes: International Art Thief. Honestly there’s no further explanation even needed here.

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3. Shawn and Jules ALMOST get together in Yang Part 1–Because when they do actually get together, it couldn’t have been more anti-climatic. And because, Tonight, everyone deserves more than popcorn.

2. Tuesday the 17th: The Holiday I will forever celebrate.

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1. Take on Me

And all of American Duos. (My Most Favorite of Psych Episodes)



Here’s to it Psych. When tonight winds down, and it’s time for the After Pshow, I’m confident Psych–a show that loved Cult popular culture (Twin Peaks, hello!?) will have in itself created a cult following of fans who won’t soon forget their tastes of delicious flavor.


I’ll be waittinngg for ittttt until the end of time:

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Brands celebrate St. Patrick’s Day.

In case studies, multimedia, On the look out, Social media on March 17, 2014 at 9:28 pm

Some people may argue that St. Patrick’s Day is a made up American holiday, and others will argue that everyone is just a little bit Irish today. No matter which way you look at it, it’s a conversation and a holiday that your brand can’t ignore. showed that some variation of the holiday was trending across North America on Monday:

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Here’s some awesome “Green” activations I noticed today:

Food Brands


Fashion Brands


A ‘Green’ Excuse for a sale:

Some brands took organic approaches and others (like Arby’s) boosted their efforts a bit. Marketers and SoMe mavens—Which would you go with? How into this holiday does your brand need to be in order to make ad spend worth it?