#TBT Nostalgia Trend in Social with Google + #HOA

In case studies on April 25, 2014 at 3:52 pm

Since being launched in 2011, Google Plus has offered different amenities than other social networks. One of the most discernable is Google + Hangouts on Air. With the abilty to story board ideas,share screens, talk across oceans and broadcast it all to YouTube in one click, Hangouts on Air offer a unique opportunity for brands to host discussions with their fans and bring them just a little bit closer to day to day operations.

We tested out Hangouts on Air with the members of our PR Staff today to practice back channeling and broadcasting.

Screen Shot 2014-04-25 at 11.53.13 AM

The topic of our broadcast was Nostalgia in Social Media, the #TBT trend, timehop and first tweets.

Here’s what we learned:


1. Planning and Prep: As you can see, a script or run of show is a very helpful too–that we did not utilize. While the purposes of our hangout was just to familiarize everyone with the functions, having a run down or a scripted introduction is key. Secondly, it’s a good idea to have a list of your video invitees and include where in the “run of show” they will be invited and introduced. It’s not a bad idea to have a pre-conversation with these people about what they can and cannot ask of the show’s guest or say about the predetermined topic.

2. Screen Shares: Screen Shares can help you explain or display something relevant to your conversation. Have the screen up easily and make sure there’s no struggle to toggle.

3. Twitter as a BackChannel: Our Marketing team, ahem, was preoccupied and we weren’t looking for general audience questions so we struggled at the audience interaction part. Because G+ maybe be unfamiliar to the masses, a good way to take questions and comments is a Twitter backchannel. One member of your team can monitor the Hashtag of your conversation on HootSuite and allow for real-time interactions. The key to this is promoting ahead of time where and when to be.

4. Toggle to Talk: The host of the hangout is in control of what is seen on the main screen. Always be aware of what the main focus is by choosing the person speaking with the blue box. If this is forgotten (As you can see happens above for a screen share) it can make the hangout difficult and confusing.


Still open to tips & working on improving our hangout skills! Anyone have anything to share?


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