My First On-Demand Geofilter

In Mobile, On the look out, Snapchat on March 5, 2016 at 3:40 pm

The hardest part about launching an On-Demand Snap Geofilter is the graphic design. I only spent about three seconds on mine, but if you can google map your way to a destination, you can launch your own filter.

It took me all of 10 minutes to mock up a super quick design in photoshop using the provided template, geo-fence an area, choose a time frame and go live!

It was just a few weeks ago that Snapchat announced their new On-Demand Snap Filters.

The process is designed to get your custom filter up and live as quickly as a Facebook campaign. You just need your snapchat log in and a credit card. Follow the posted guidelines, and your cost is based on how big of an area you want your filter to cover and how long you want it to stay up.

This was a GENIUS move from Snapchat. During the Super Bowl, it was heavily publicized that sponsored filters could set you back huge $$$. The International Business times reported upwards of $750,000.  Obviously this closes many small businesses, local festivals, etc. out of the race. Of course you can launch your own community filter, or enter a licensing agreement with snapchat for a more permanent filter for your location or business. But this quick-launch style feature allows Snapchat to rake in easy cash and will forever change weddings, huge birthday parties and small businesses snapchat strategies.

Their advertisement positions the on-demand filters as a great birthday gift:


  • Plan ahead to ensure your filter goes live when you want it to. I received this confirmation email only a few hours after purchasing. It was scheduled to go live at 9, but I didn’t notice it until around 9:15, so give yourself a cushion from when you really need it.
    Screen Shot 2016-03-05 at 10.35.58 AM
  • Focus on your design. As you can see, mine was tossed together quickly just as a test, but spend the time creating the image you want. Be mindful of not including photos, and avoiding any copyright mess ups.


  • Don’t cover too much of the screen with your design. Think about what the font of any text will look like on a background and think about the user experience of discovering your filter.

ALSO, my filter is only live in my garden for today, but it only cost $5 for 9-5 p.m. just in a small area. Give it a try and build your own filter today.


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