About Me


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Currently, I am living in South Florida and preparing for my fourth season with the Florida Panthers. In my role, I’m glued to Social Media, managing and strategizing social strategy for the @FlaPanthers, @FlaPanthersPR, @FlaPanthersCARE and assisting with @PanthersIceDen & @thebbtcenter. I also work within the NHL CMS to update daily content on, with the occasional CSS or HTML design update and help with other needed PR duties such as game notes, press releases and more.

Enthusiastic about media strategy and digital communications, the case studies, opinions and observations on this blog are my own and  are NOT in any way affiliated with the NHL, the Florida Panthers or the BB&T Center.

I have also been involved in the planning and execution of social campaigns Pittsburgh Penguins, CaseBriefs, the Point Park Globe, Pittsburgh Cares, the Swanson School of Engineering and HootSuite’s HootCampus. My passions and interests in media include content creation, social measurement and social engagement.

When I’m not tweeting, writing or reading (okay so maybe I never stop doing those things) I’m watching hockey, doing ballet (Most recently at open classes at the Miami City Ballet and Yoga at the Krama Yoga Institute), thinking about Halloween or exploring the beach. My favorite Florida locations include the BB&T Center, Tate’s Comics and of course Universal Studios Florida #UOAP.


I’d love to connect with on Twitter, Facebook, G+ and Linked In as well.

Thanks again!

Adelyn Biedenbach


I'm HootSuite Certified & Mad about #HootSuiteLife.

I’m HootSuite Certified & Mad about #HootSuiteLife.


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