Archive for the ‘HSUchat’ Category

(Brief) Case Study: Mike Wazowski’s Spotify Playlist

In case studies, HSUchat, Social media on July 16, 2013 at 7:01 pm

Okay, I haven’t seen the movie yet. But Disney & Pixar’s Monsters U is like the NCAA champion of social media. I was just listening to Spotfiy today, a platform that I greatly enjoy but have also been thinking about the uses for recently, when I came across an advertisement for the Monsters U page. In edition to making all of the Randy Newman songs from the movie available in a Spotify playlist, they’ve created inspired playlists for the beloved characters.

Disney & Pixar has created character inspired Spotfiy Playlists.

Disney & Pixar has created character inspired Spotfiy Playlists.

This idea is not only unbelievably cute, but also allows fans to engage in a totally new way. Memorable characters make sequels successful and feeling like you are listening to Sulley’s favorite tunes is enough to make his character even more real and tangible.

If you remember when the news about Monsters U first really took off, they released one of the most unique movie websites I’ve ever seen. Complete with a message from the dean and a MU student store with gear for students with extra appendages, they went the extra mile and made a website that was so fun. I don’t think I’ve ever clicked on every tab and completely browsed a page they way I did that one.

The lesson here, I think, is that its worth the extra time to create something totally new or something thats 100% unique to your brand or entertainment piece. Knowing that their audience would identify, Pixar made some greatly commedable pieces of content that won’t soon be forgotten.

All the leading up hype was worth it when on July 13, opening weekend of the film brought in $82 million making it the second highest in Pixar history after Toy Story 3 according to The Hollywood Reporter.

Thinking of all this in context with today’s #HSUchat on social media and entertainment, It seems like Pixar followed this to a T: