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Archive for the ‘social tv’ Category

Previewing the Horror: These Scary Movies, TV Shows and Spooky Initiatives Have Great Social Campaigns

In social tv on August 8, 2015 at 4:48 pm

Netflix, Hulu Plus (with or without ads), Amazon Prime, TV on Demand.

The competition for TV shows, movies and entertainment in general is stiffer than ever and only getting worse. One inexpensive and necessary solution is social media. To get your show renewed for a new season or to ensure that your summer blockbuster makes $$ at the box office, companies and brands must show social interest and socially listen to what the fans want to see as well.

Click here to read how Hollywood monitors social chatter to target films.

With Halloween just around the corner, Horror Blockbusters, spooky TV shows and others have the chance to capitalize on the natural interest in fear.

Here’s what  a few TV Shows, Movies and other Horror Entertainment Social Outlets are doing well:

1. Great Multimedia  A new summer classic for me, Guillermo Del Toro & Carlton Cuse’s The Strain chronicles a Vampire apocalypse in the heart of New York City in the form of a spreading disease. While the trend of TV shows is heading in the direction of large lapses between seasons (Sherlock, Doctor Who, etc.), The Strain does an awesome job during both their on and off season on Facebook and Instagram. Their biggest strength is their graphic design and short video pieces that take their posts well beyond just “Tune in Tonight.”

Here’s an awesome Facebook post that fit timely with the show and, in a way, worked to simulate a real apocalypse. The raw, scientific aspect is important in the show, so of course it’s great that their social media would echo that.

They also worked up this super cute multimedia history of the Occido Lumen and came together with all of FX digital for the FX emojis app, which features The Strain texting emojis. (Click here for iOS download).

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Kill the worm, kill the vamp. Posted by The Strain on Sunday, August 2, 2015

WHY IT WORKS: This is a graphic TV show– in a good way. The Strain content producers know their audience and what keeps them coming back to the show itself and it’s social channels.

2. Different Platforms/Behind the Scenes There’s really no in-between. You either live for Haunted Houses or you won’t go anywhere near them. Ever since I was about 5, I’ve been the first of those two options chasing down every scary haunted house I could get an adult to take me too. Now, I humbly consider myself a Haunted House Expert (I acted in one when I was younger). All of this goes to say that Haunted Houses are a lifestyle brand: meaning it’s not something most people just want to appear at and enjoy.

There’s huge interest in what goes into building the sets, the make-up, the costumers and the almost move quality production. Halloween Horror Nights in Orlando (#HHNUniversal), is utilizing Facebook, Instagram, Twitter and Snapchat to convey excitement and behind-the-scenes building of this year’s houses. Each time they announce a new house, they make a big reveal of it on social media. Beginning MONTHS in advance, these announcements make it seem like it’s almost Halloween. With all of this in mind, Halloween Horror Nights Orlando launched a Snapchat where fans can engage daily without ticket messages but with pictures of gore & houses.

WHY IT WORKS: There are so many things in October on a family or individual’s consideration set. Seeing the houses or sets from beginning to finish make the audience not only feel a part of the process, but locks in their decision to make the trip or buy the ticket early.

3. Cast Member Involvement  I must admit that I had no idea who Kevin Durand or Dean Norris was. Okay, Dean might have looked familiar from that one episode of Fairly Legal, but neither were pulling me into watching The Strain or Under the Dome because their name was on the Cast list. Now, they are two of the most bad-ass bad guy fighting characters on Summer TV. I can’t say for sure that this is the TV Show’s encouragement or just happening on their own, but these two guys have taken Cast Member social media to the next level. They live tweet during new episodes of their respective series and seem to be generally interested in what fans have to say. This used to come from AMA’s or Twitter Takeovers and it still does. However, messages and commentary coming from their personal accounts just seems so authentic! Seeing their passion for the show can only make fans more and more interested. I hope to see more of this across the board, but these two actors have perfected tweeting at the right time to the audiences with the right hashtags. (Instagram too!)

Y’all ready for us tonight? @thestrainfx #TheStrain #EvilRootsRunDeep A photo posted by Kevin Durand (@thekevindurand) on Jul 26, 2015 at 10:38am PDT

Sidenote: Extreme props to the fan who commented on that Instagram post something about The Strain worming it’s way into our hearts.

WHY IT WORKS: Authenticity and passion. Fans can tell actors are loving being a part of their own shows which makes it so much more fun for fans like us, investing hours in a Netflix Binge.

4. Eye Catching Promoted Posts As the battle for timeline visibility on Twitter and Facebook gets more and more crowded, many brands are dishing out major bucks to assure their content is seen. Many social users would likely say that they do not enjoy or click on sponsored content (please comment below if you have thoughts!). But I would go as far as to say that most general users of social media do not notice which posts are sponsored and which are not as Twitter has so seamlessly woven them into the design. The content barely stands out from accounts the user already follows and algorithms spit out content so relevant, social media users are probably seeing content they think they already follow.

My point here is not to debate if ad spend is worth while or not, but to share an anecdotal story of how it has worked on me as a social consumer. I follow a lot of scary movies, authors, TV shows, etc. so when I saw this ad for Sinister 2, I assumed I had followed the account years ago before noticing that it was sponsored content. The advertisement tweet was catchy though, utilizing Twitter’s white background to create this hideaway image:

WHY IT WORKS: A simple, clever ad that also has the right amount of terror to summarize the movie is a great example of a perfectly executed social piece. It didn’t feel invasive to my timeline, and the hideaway effect made it memorable.

What movies or TV shows have you seen creating interesting and compelling campaigns?

Goosebumps has been #Unlocked– How the movie involved fans in it’s trailer release

In Community Management, engagement, Social media, social tv on July 13, 2015 at 12:49 am

This is not Slappy writing this blog post on my computer, just for the record.

Photo

Or maybe it is….

But before Slappy and his crew of monsters hit the screen on Oct. 16, I’m still hoping to see more adorable Twitter banter and living dummy antics.

The Trailer Release 

Goosebumps released the trailer for the upcoming movie last week and although I must admit it was less thrilling and featured fewer of the book series’ iconic monsters than I had hoped for, it still caught my eye. The coolest part of the trailer was likely how it was “unlocked.”

With social streams crowding and attention spans shortening, brands are continuously fighting for ways to engage and entertain. Goosebumps did just that by utilizing fan input to release their trailer. While in honest the campaign was “faux” user generated content, Fans were just asked to tweet “#UnlockGoosebumps, not create anything, the implication was that if enough fans did NOT tweet, then the trailer would not go live.

Would the trailer really have not been revealed? Of course not. But with this movie’s target audience of high-schoolers and reminiscent 90’s kids, fans (including myself) took to social media with fervor hoping to see the trailer as soon as possible.

The campaign was smart– a great way to build up anticipation and cause users on social media to take a level of ownership and responsibility for the trailer release.

The Twitter Content 

But the best part was the Twitter exchange between long-time loved ventriloquist dummy Slappy and creator RL Stine.

Selfishly, I loved the conversation because Slappy has been a favorite character of mine since about the second grade. But it was smart, interesting content too. The Twitter account set forth the idea that Slappy wanted you to #UnlockGoosebumps, so now it’s not just another nameless brand begging you to hashtag something. It’s now a “real?” and recognizable character.  Even more, Stine does not want whatever this is to be unleashed. This additional element makes the exchange cute and is reminiscent of the wit and child’s play found in the novels themselves.

The Outcome

Slappy gets his way and the trailer is unleashed.

Now you’ve done it! The Goosebumps creatures have been released! Want to see more Slappy? Just click share…

Posted by Goosebumps Movie on Wednesday, July 8, 2015

Look for more great content from Goosebumps as there’s still plenty of time before the flick hits theaters.

And 111 days until Halloween…but who’s counting?

Sports Teams, Social Media Personalities Unite for #OneNationOneTeam

In Social media, social tv, Sports Media on June 9, 2015 at 2:03 am

With a 3-1 victory over Australia on Monday night, the U.S. Women’s Soccer Team started off the World Cup with a big win. But not just on the field– on social media as well. Under the hashtag #OneNationOneTeam, teams from MLB, NHL, NFL, MLS and more showed their support on Twitter, Instagram and Facebook.

With more than 57,200 posts on Instagram with #OneNationOneTeam during their first match-up, support for the US Women’s Team came from rivaling teams, different conferences, different leagues, presidential hopefuls and more.

South Florida:

Across the USA:

Even Airlines:

The NFL:

And USA Hockey

FACEBOOK is Down? Here’s what happened next

In Live Tweet, Social media, social tv on August 1, 2014 at 4:52 pm

So much a normal part of the social, digital life, many of us check Facebook several times a day. If content marketing is your job, you probably invest even more than that watching your demographics, feeding the beast and strategizing ways to drive web traffic, communicate your brand and more.

And so what happens when all of a sudden–it’s not there?

Well first, Buzzfeed is sad:

and then, 45,000 tweets:

Some find creative ways to describe the situation:

Or direct traffic to other outlets:

But, it looks like for the digital and social world, one thing is universally true:

Most people headed straight to Twitter. Admittedly, I checked just how far the outage spread by searching “Facebook down” in my HootSuite stream.

It looks like Facebook is back now, but here’s a few quick observations:

1. The fact that everyone jumped to Twitter suggests that digital is a HABIT, regardless of the platform. The Chatter continued, just somewhere else.

2. Mistakes in real-time social do not go unnoticed. Tweets at Facebook happened faster than blinks. The world reacts quickly when something goes wrong.

3. Back up your content. Have a plan and a schedule where demographic information and other data is stored.

#FarewellPsych

In social tv on March 26, 2014 at 11:00 pm

It’s so hard to say Goodbye.

I still remember the first time I ever watched an episode of Psych.

‘Ghosts’: the season two premiere aired after an episode of Monk, and after sticking around for a few minutes, I was hooked for life.

Through reference humor, finding pineapples, living in three different states, more nicknames than I can count and being Psych Fan of the Week, it is with a sympathetic cry and a h”Come on Son” that I begin to Farewell the USA Network show chalk full of  memorable characters, endless giggles and murder.

While on a personal level, this show has been with me while I finished college, grad school and started a career, in the digital realm it is an outstanding example of how a show embraced the changing digital landscape to work on new platforms and always be relevant and fan engaging.

To commemorate the end and prepare for the season finale, Here’s five impressive ways Psych changed with the digital times and the top 10 most memorable Psych moments.

1. Hashtag Killer

Arguably one of the most forward thinking Social TV tie-in web games, the Hashtag Killer (as part of Club Psych) took gamification & fandom to new levels.

2. Psych the musical: Crowd Sourcing

Utilizing the power of the fan was something Psych (or 360i) nailed perfectly throughout the running of Psych. Integrations from day one (When Psych started, Twitter was barely a thing) until this November when Psych The Musical crowd sourced a fan dancing performance. This opportunity allowed fans to learn the songs and dances before the show aired and even more TAKE OWNERSHIP of it.

3. Individual Episode Hashtags

A lot of shows attempt these, but for Psych it worked perfectly with the tone of the show. Obscure reference humor, obscure reference hashtag.

4. Psych All Night (MORE ON THIS HERE)

This stay up, all-night marathon featured commentary from the show’s personalities and writers. Integrated perfectly with social media including a live-ticker on the screen with the show as well as a vivid community enjoying online, Psych all-night achieved engagement at the levels most live events can’t even.

5. Actor Ambassadors on Social: You’d be hard pressed to find a show with a lead actor more sociable, active and tech-savvy than Dulé Hill.  With 232K followers on Twitter, and almost daily updates, Hill spearheads the show and it’s characters by revealing insight into the actors lives. When you can get even the great Cary Elwes to talk on his own social channels about the show, you know you’re successful.

Let’s not forget “#GetRodayonTwitter. ” After what seemed like years of people using this hashtag, the shows other lead star, James Roday gave in and created his Twitter account which has given Psych-o’s everywhere a love of .

The sucess of this show on digital and social was more personable and wide-reaching than most due to the passion and dedication of it’s stars on their own personal channels. Channels that I’ll look to as they move forward into what’s next for them.

SEE: ‘Good Session’ 

The Top 10 Most Memorable Psych Moments

* Some are found on YouTube I don’t own the rights to any of these!

10. “We Found Prince” :It’s this kind of wit and wordplay that made it impossible to not love Shawn and Gus and not secretly wish that you could be that witty, like all the time.

Carlton Lassiter: Hey, we found prints.

Shawn Spencer: Was he in a little red corvette?

Burton ‘Gus’ Guster: Under the cherry moon?

Carlton Lassiter: FINGER prints!

9. Buzz McNab–The one & only.

Screen Shot 2014-03-15 at 9.14.07 PM

8. Musical Promos: Somehow getting excited for the return of anything is never as fun as these were.

7. Holes

“I can Fix That”

and even better in 65 million years off when THIS happens:
Shawn Spencer: [looking at a field of dirt mounds] Oh, look at that. It’s like that movie, the one with, uh… Sigourney Weaver.
Burton ‘Gus’ Guster: “Aliens”?
Shawn Spencer: No.
Burton ‘Gus’ Guster: “Alien”?
Shawn Spencer: No!
Burton ‘Gus’ Guster: “Alien: Resurrection”?
Shawn Spencer: Gus, the one with the holes and Shia LaBeouf.
Burton ‘Gus’ Guster: They had holes in Shia LaBeouf?
Shawn Spencer: The holes were in the ground, dude. Like that.
[gestures toward the mounds]
Shawn Spencer: And Jon Voight was walking around all crazy.
Burton ‘Gus’ Guster: Oh! “Anaconda”.
Shawn Spencer: [sighs] Man, never mind.
Burton ‘Gus’ Guster: “Gorillas in the Mist”? “Death and the Maiden”?
Shawn Spencer: No.
Burton ‘Gus’ Guster: “Half-Moon Street”?
Shawn Spencer: Just let it go.


6. The Shining theme song– and just that whole episode that would make even Stanley Kubrick proud.

5. All of Season One (#TBT)

Screen Shot 2014-03-15 at 9.18.09 PM

4. Cary Elwes: International Art Thief. Honestly there’s no further explanation even needed here.

Screen Shot 2014-03-15 at 9.19.38 PM

3. Shawn and Jules ALMOST get together in Yang Part 1–Because when they do actually get together, it couldn’t have been more anti-climatic. And because, Tonight, everyone deserves more than popcorn.

2. Tuesday the 17th: The Holiday I will forever celebrate.

Screen Shot 2014-03-15 at 9.21.13 PM

1. Take on Me

And all of American Duos. (My Most Favorite of Psych Episodes)

 

 

Here’s to it Psych. When tonight winds down, and it’s time for the After Pshow, I’m confident Psych–a show that loved Cult popular culture (Twin Peaks, hello!?) will have in itself created a cult following of fans who won’t soon forget their tastes of delicious flavor.

 

I’ll be waittinngg for ittttt until the end of time:

Screen Shot 2014-03-15 at 9.31.03 PM

Big Players coming and going in #SocialTV

In social tv on February 2, 2014 at 9:15 pm

While in the Digital Sports space, I’m an active participator working on digital and social for the NHL Florida Panthers, in the Social TV space, I’m a fan and observer. I enjoy the social TV world in my off time, and am admittedly a second-screen first kinda gal.

So I was fan-girl interested in the big plays went down this week in the realm of Social TV as GetGlue announced it’s end and TV Tag took over. The transition, originally announced in November, still felt like a shock as the old branding complete with physical “stickers” came to an end. The replacement “TV Tag” auto-updated on phones to a simplistic red background with a white box screen. The functionality feels very similar, checking into TV Shows (with incentives to check-in live) and  allowing for conversation within the application.

My favorite parts about GetGlue were the connection to the physical-the chance to earn real stickers and the ability to easily social share what I was watching. The change over removes the first half entirely and I haven’t been able to successful share a status on Facebook yet. The auto generated Tweet from the app is useful. I like the way that it hashtags what you are watching and quantifies the number of people also “checked in.” However, TV Tag has the same problem that I experienced with Get Glue. A social network is only as powerful as it’s users, and it is a shell of a network in that way. I’ve never had an actual conversation within the app. My conversations were always drawn externally from carrying around my physical sticker (REAL LIFE CONVERSATIONS! GASP) or from the auto generated statuses which took the conversation to Twitter or Facebook.

A new application is in the process of Beta-testing though that does just the opposite. Platypus TV aims to keep your conversation within their sidebar window and allow you to watch and second screen TV show on your time. Binge Netflix watchers and anyone who watches TV not live (so everyone) this is for you.

Developed my fellow NewhouseSU alums and friends of mine, Nomi Foster and Sarah Roche, along with Connor Vanderpool of the Rochester Institute of Technology, PlatypusTV (www.platypustv.com) is currently in the testing phase. I had the amazing opportunity to check out the project, which has been incubating and developing in the Syracuse Sandbox.

To my understanding, the app’s main purpose is to allow for digital conversations to occur timeshifted around content. Platypus does not provide the content but promotes a manual sync where you the user can get comments and updates correlated perfectly with TV content no matter when you watching.

To put it more clearly: Let’s say I watch Psych (the most important of TV shows) Saturday morning at 11 a.m. and provide my twitter-like comments throughout the episode within the Platypus interface. Then you (hey, there!) watch it three weeks from now and do the same. If connected to my community, you can see my comments and converse with me at the same point in the episode. So when you hear about pluto, and think that’s messed up, you can see what myself, or anyone else in your network had to say. It’s live-tweeting on your time.

After trying it out, I’m so excited to see more of what they have in store and especially after making the jump to South Florida and having friends and family not exactly close, it will be awesome to be able to share the same TV content and conversation we once did despite our schedules.