Archive for the ‘Uncategorized’ Category

The Genius (And Risk) Of Pokemon Go: Will Search For Snorlax

In case studies, Mobile, Mobile App, Uncategorized on July 9, 2016 at 4:00 pm

If you’ve left your house in the past three days (or even if you just went to the office), you’ve probably seen a twenty-something staring down at their phone intently. wandering around flinging Pokeballs.

Released to the Apple Store and Google Play on July 6, Pokemon Go already has 27,328 customer ratings, over 50,000 downloads in it’s first 24 hours, trending topics on Facebook and Twitter, loyal fans and dedicated haters.  The mobile app presented Nintendo, Pokemon and Niantic layers real life locations with poke spots, utilizes a phone’s camera feature to make Pokemon appear in the user’s location and surroundings and generally causes addictive behavior.

For those wondering, I’ve been able to catch 24 different species and more than 50 Pokemon in my downtime the last few days despite the dreaded “Servers Down” screen that many have been experiencing.

Just like when us 20-somethings were in the 4th Grade and our teacher banned Pokemon Cards from the playground because we couldn’t look away, Pokemon Go has taken over the playground of adulthood. Much more than it’s creators anticipated as the game crashes every 20 minutes or so due to overloaded servers. Users have to sign in over and over, which for me is particularly tedious because i’m the fool with two step authentication on most of my accounts.

This issue with the game though, did not put it in the category of DIGG malfunctions, instead, the opposite. When users log in to the same successfully, the world around them fades, focusing soley on the game and feeling lucky that they are in.



Here’s a look at the Genius (And Risk) of Pokemon Go:



  1. A GENERATION NOT FORGOTTEN: Gloom, Pidgey, Dratini. These words not only illicit childhood memories, but in my circle of friends spark back intense knowledge of species, battles, HP & more. I can’t remember a game this ubiquitous since maybe “Words With Friends.” Since it’s launch three days ago, it’s been quickly adopted and heavily used. I was at a concert in Miami last night, talking to strangers about the Polliwags they were able to grab by the concession stand. Everyone at the show who wasn’t snapping photos of the Miami Skyline had the familial green and blue Pokemon landscape on their screen. Dozens of folks set up lures (which attract virtual Pokemon) and actually, I’ve talked to more random strangers with a happy instant connection than ever before. High Fives all around when we spotted that Slow Poke.
  2. GET UP AND MOVE: To hatch an egg into a Pokemon you have to have the game open on your phone and walk (or bike) between 2 and 10 kilometers. For everyone who says video games promote laziness, this one has made me walk in circles around my apartment complex in search of nighttime Clefairies. The game literally forces you to walk to catch, so it’s a decent option for a lunchtime break or morning stroll companion. Overheard at the concert between complete strangers: “Yo bro, a Snorlax has been spotted in the Arts District, do you guys want to go?”
  3. REAL LIFE LOCATIONS: This one is both a genius idea and a risk. The Christopher Columbus Statue at Bayside Park is a Pokestop. You can go there, spin an image when you are close enough and collect eggs, Pokeballs and more. Reminiscent of Geocashing, it’s really fun to go out and explore live locations, run into other people playing the game there. It’s layered with what appears to be Google Maps Data and cellphone usage, so popular areas are crawling with species encourage exploration, travel and companionship to catch the rarest species.



  1. REAL LIFE LOCATIONS: Yeah, this one’s both. There’s a ton of risk in making a local Church or landmark a pokespot. Namely, the location didn’t agree to that. Some places may love the attention and traffic and others not so much. Secondly, there’s inherent risk in people wandering around places they don’t know, staring at their phone sneaking Snorlax.
  2. PERSONAL BOUNDARIES: The game warns you to “be alert” of your surroundings at all times, BUT I’ve seen people walk across the street hunting pokemon. It’s not a stretch to say people are likely driving, not paying attention to the world, walking into lakes looking for Horseas and worse while fixated on this game. Of course, it’s up to the user to be smart, but it certainly encourages a world that’s purely digital and non responsive to reality.


Now bring on that Clefairy.


2015 #NHLDraft Coming to Florida!

In Uncategorized on June 1, 2015 at 10:09 pm

BB&T Center will be the home of the 2015 NHL Draft this June 26 & 27th. In preparation, we launched a Draft Central Hub at Check back to our content calendar daily as new information and content is revealed!

Official logo of the NHL Draft in Sunrise, FL.

Official logo of the NHL Draft in Sunrise, FL.

The Digital Trade

In Uncategorized on January 17, 2014 at 11:27 pm

As recent alumni of the New Media Management program at Syracuse University, we realize that being in new media and the ever-changing digital landscape is an on-going learning process. That’s why two alums, Nomi Foster & Sarah Roche, created The Digital Trade. With separate components including a closed forum for master class discussion and a public blog, this trade is geared towards alumni of our program throughout the years connecting on the changes and interests of their specific niches of the media industry.

So far posts include:

A look a wearable technology in 2014:

Rise of Ephemeral Social Media:

YouTube & Star development:

Newspapers & Monetization:

With more content to come! Checkout to join in on our discussion of the global digital landscape!


A vindiciation on the risks of creatives and customers

In Uncategorized on June 21, 2013 at 5:24 am

Day 6: Safety & Risk

Tweet of the day:

A morning session in the Young Lions Zone of the International Festival for Creativity this morning utilized executives from several tech companies to discuss privacy and data.  This is an area I’m really interested in from both a legal and a content strategy point of view. The discussion bolstered some points we heard earlier this week including honesty, transparency and introduced the importance of educating the user on the value exchange. An open agreement allows data to flow from user to company and vice versa. When done correctly, this exchange can be of use to both sides. For example, the company Kiip ( aims to use data to the end of user rewards. Almost approaching a web 3.0 style world where technology packages, anticipates and makes things easier. Big data in this way can be used to help customers by suggesting ads that are relevant or even by storing recent information.

Despite the plusses, I’m not surprised 84% of consumers claim to be concerned about their online & digital privacy. That being said, this morning’s conversation centered on educating both sides on the value exchange as well as being strategic in media strategy. A major take away for me from this was the challenge of cross-platform and browser identification. But despite legal restrictions and the hefty amount of effort needed to plan and monitor, all of the risks are worth it. Consumers’ data needs to be safe and protected, but any company involved needs to protect it’s own interest and it’s relationship with it’s customers.

Speak!, Brand.

A workshop sponsored by Golin Harris aimed to use Social Media Identification games and cohesiveness to discuss successful brand voice. This is another area where brands can choose to play it safe or take risks—as long as there is consistency. We looked at the example of Dr. Pepper 10 as conflicting voice versus McDonald’s I’m loving it, which the speakers felt remained true to its position.

Four Tips for Brand Voice

1. Know Thyself

2. Get Specific

3. Own your differentiations.

4. Consistency Counts

Risk occurred again with a talk from Rem Koolhaus, discussing the debate of comfort vs. creative. Hearing from him was inspirational for sure and the person who followed him also showed great knowledge of his industry.

Tumblin’ Talks

David Karp, CEO of Tumblr at Cannes Lions.

David Karp, CEO of Tumblr at Cannes Lions.

CEO of Tumblr David Karp made an appearance today, discussing some of his favorite Tumblr campaigns and the differences between Tumblr and other social platforms.

I was mega impressed with just how much he loved Tumblr as well as how passionate he was about making it a place for new trends, unrestrained creativity and different types of campaigns. He suggested that brands take a round about approach almost, creating Tumblr’s for characters or campaign aspects instead of overdone or generic brand blogs. Especially with Yahoo’s recent acquisition of Tumblr, I think it’s a social media area with a band of loyal and hooked users. With their passion (and maybe their willingness to take risks) I see it remaining a valuable place to communicate the fun, personable side of a brand or for a person to tell their story.

Because you Cannes, Cannes, Cannes.

In Uncategorized on June 12, 2013 at 3:59 pm

My year in Syracuse, NY has been many things and leaving the S.I. Newhouse School of Public Communications behind will not be easy. Luckily, I have one part left to my master’s degree experience: A trip to Cannes, France for the Cannes Lions International Festival of Creativity. Myself, along with a group of 8 students, will accompany Dr. Ward aka @Dr4Ward to this conference with leaders internationally in digital and social media. We’ll have the amazing opportunity to hear from speakers from Tumblr, Wikipedia, 360i, Adobe, LinkedIn, Facebook, and so many more.

In preparation for this trip, I put together a twitter list and we set up a class hashtag (#NewhouseIDSM). International Media has always been something of interest to me! As the world gets smaller and smaller with every tweet and Instagram photo, media companies operate differently everywhere and it’s important to not only consider the culture within which one operates but also evaluate strategies when your media impacts other countries.

All of this considered, I can’t wait to get to Syracuse Hancock International Airport yesterday and not only say goodbye to a year at a great school, but also hello to a valuable experience and exciting trip!

ALSO, you can’t possibly prepare for a whirlwind of media conference without knowing just how to order that important caffeine fix. According to’s France travel planning: a Café Noisette (kuh-fay nwah-zett) is espresso with a dash of cream in it. It is called “noisette,” French for hazelnut, because of the rich, dark color of the coffee. So I’m looking forward to drinking a couple hundred of those too.

au revoir!


follow me on twitter: @adelynlee

Italian Digital and Social Media

In Italian Media, Uncategorized on June 12, 2013 at 3:45 pm

ImageLast summer, I took a media studies tour of Rome, Florence and parts of Amalfi with my undergraduate institution, Point Park University. Here’s a story about our trip:

Learning the differences between media operations there and here was insightful and amazingly interesting. One of the highlights for me especially was discovering that sports fans in Italy, despite AC Milan boasting one of the overall largest fan bases, do not often turn to social media to chirp or discuss game play.

I ran a twitter page, Facebook and  a website for our trip last year. Unfortunately due to unforeseen circumstances the website is no longer up and running. But the social from the trip can give you some idea as to the things we saw and learned.

This year as a graduate student at Syracuse University, I enrolled in an international digital and social media course. I created a presentation examining culture and differences in digital and social for Italy:

More than the seeing of sights

In Italian Media, Uncategorized on May 25, 2012 at 12:47 am

“Certainly travel is more than seeing of sights; it is a change that goes on, deep and permanent in the ideas of living,” — Miriam Beard.

I have to agree with the above quote that I’ve been reading off of  a Stila make-up palette. This trip was so much more than just seeing the beautiful places in Italy and meeting professionals in the communications field. It was about getting a larger perspective and integrating other ways of empiricism.

Tuesday was our travel home day. We drove on a bus for around five hours to Rome and then after a nine hour flight we landed in Philadelphia. The first thing I did upon landing was run to Dunkin Donuts for the biggest Iced Coffee ever. While I was sipping in the blueberry sugared goodness I was wondering why. The coffee in Italy was amazing, so much better and so different. But somehow the familiar is comforting too.

One difference that for me was a good microcosm of the whole experience and differences was coffee. I am a coffee addict and I life my life on the run. I’m always sprinting from one place to another with a huge coffee in my hand.  But in Italy, the espresso or Latte or Cappuccino was small and adorable and hand crafted. It always came in a glass or mug that was clearly meant to be drank at the counter or Cafe’. Drinking coffee was a social event, meant to be enjoyable and relaxing. Quite different.

Aside from cataloging the differences in my mind in twitter usage, media funding and even the way journalists become journalists in Italy, I hope that I can take a lesson from this and slow down every now and then. I hope to think more about the media’s function and how communication has similar goals universally.

After the experience in Philadelphia, we made it home to Pittsburgh. The dichotomy of these two cities also reminded me of something that happened in Sorrento. When we were shopping in one of the stores, one of the cashiers spoke really good English. He asked us where we were from and we said Pennsylvania.  His reply was “Near Philadelphia?” and Kalea and my’s gut reaction was no! We explained to him how sports rivalries and also proximity of these two cities make them often in competition with one another. It was cool too because he gave us examples of cities in Italy who feel the same way. Obviously, they are close and share customs, culture and life. But people like to identify with where they are from (and especially that places soccer or, ahem, hockey team)

Well now I’m back in Pittsburgh but I know this is something I’ll never forget:)


Positively Positano

In Italian Media, Uncategorized on May 22, 2012 at 12:41 am

Monday was our last day in Italy:( We spent it in Sorrento and it began with a panel on PR and Tourism in Sorrento and along the Amalfi Coast.  Our program took place at the San’t Anna Institute and I can’t believe how unbeliveably welcoming and helpful they were to us! After leaving they even put together a Facebook Gallery of our visit. We spoke with the creator of a Tourist Train around Sorrento, the people of the Sorrentum Magazine and even officials from the local government. They all had a great number of interesting things to say about tourism to the area and the web and printed tools and materials that they use to pull in these people.

It was neat to know that a lot of this media work is volunteer and is done out of passion for the area and its history and offerings. I can totally understand why, too! We only spent a couple of days there and I fell in love!

But I’m positive that my favorite part of the morning panel program was meeting the journalists from Positano news. Michele Cinque was one of the founders of the online newspaper and brought up a number of really interesting points about their outlet.

Positano news is successful because of the niche market they found in covering local news. They also discuss national news, but that is covered in many other places so the specialization for them is important. They had great stats on the phones and mobile devices that were making use of their mobile applications and they also are one of the only news sources that we learned about while in Italy that doesn’t associate themselves with a political party.

After the morning excursion, we had the afternoon free do do what we wanted. We of course did some shopping but then we found this gorgeous spot. With snacks and Italian magazines, we lounged for a little and tried to take in all of Amalfi and the unreal surroundings.

That night we went to a Tarantella show with lots of food, music and dancing. It was neat seeing some of the Neapolitan dance, especially because I did that in a show a few times when I was younger and I remember wearing those costumes!

It was sad that it was our last day, but I enjoyed our toast on the roof and the way that it didn’t feel quite over yet.

Volcanos, Earthquakes, Oh my!

In Italian Media, Uncategorized on May 21, 2012 at 12:40 am

So today, I felt an earthquake and saw a volcano. And neither of those were even the highlight!

Today really started with me thinking that I felt an earthquake. I woke up at 4am and felt like the room shook just a tiny bit. It was super minor and lasted about like 10 seconds, but after hearing about how Italy is prone to earthquakes in one of our tours, I supposed by constantly overactive imagination had the best of me.

BUT there was an earthquake in central Italy and maybe I felt a small outskirt of it. Crazy.

This morning however we woke up and had our last breakfast in Firenza. We drug all of our bags and purchase around various corners of the city to line up at the train station. We took a high speed train from Florenze to Salermo, and after further transportation we will ended up traveling down the Amalfi Coast and to our hotel in Sorrento.

The train station was a cool experience. Even the walls and clocks of a train station in  Florence have artwork and beauty. I was saying at home a place like that would have a picture of like Lady Gaga. I didn’t see as many advertisements in the station as I would have expected either. I feel like in America even the tickets have sponsors and advertisements and Italians seem to reach their audiences in different ways. It was interesting!

Being on the train is really neat. I wish I had the opportunity to take more trains. Gazing out the window, I realize that I’ve gotten used to this beautiful landscape. Seeing ancient cities, vast cathedrals and gorgeous architecture is not exactly something it is easy to get used to but I am not going to know how to handle not seeing all of the beauty all the time!

After we got off the train, we drove through Naples and past Pompeii. Like THE Pompeii where Mount Vesuvius erupted in 79 AD. It has been unreal seeing all of these places I’ve learned about since the second grade up close.

Up next was the weaving through and around the high and narrow-landed mountains of the Amalfi Coast. This was probably my absolute favorite part of the entire trip. We saw Positano where all of the celebs hang out and some of the most breathtaking views on the planet:

The more I see of Italy, the more I’m convinced its the prettiest place on earth.

Symbolism in Firenze

In Italian Media, Uncategorized on May 20, 2012 at 12:39 am

We went on a walking tour of Florence today. Beginning with learning about the Meddici family, we eventually ended up admiring the Statue of David.

I learned that walking around Florence is quite like examining a good poem: symbolism everywhere. From the dates chosen for the opening of events and unveiling of statues to the colors painted on the Duomo, each little piece of the whole has meaning.

The red, white, and green colors both on the Italian Flag at on the beautiful Duomo have several meanings. The red represents bloodshed in the creation of Italy, the green represents nature and fertility and lastly the white stands for the snow of the Alps which separates Italy from Europe. The three also stand for faith, hope and love in the church.

As we were walking around and admiring the statues and the history, I couldn’t get over just how in depth and amazing everything was. We were looking at places and statues made hundreds of years ago. In the museum with the Statue of David were the unfinished sculptures of Michangelo. Aside from being an instrument to demonstrate the way in which these famous works of art were created, they also showed his care and his genius.

When we finally came to David, I was surprised at how stunning it was. As something that many people see their whole lives in books and representations to be looking at the physical statue is disorienting. He was larger and more commanding than I anticipated. It is a piece of art which commands your attention and I’m so excited to  have had the opportunity to see some of the amazing works near as well.

Our tour guide also told us that Florence has the largest amount of art in the world and also the oldest museum in Europe.

After the tour we had the afternoon to explore, shop and eat. It rained for really the first time since we’ve been here, so we took cover in and out of shops and Gelatorrias. I had this frozen coffee drink called a “Café Zero” which was surprisingly like an American icecream or something that you would see at a fair or an amusement park. It was again crazy, as I’ve noticed everywhere that we have been in Italy, to see incomparable art works and architectural structures across the street from modern establishments.

The Duomo of Firenze, which is arguably the most beautiful structure I’ve ever stood next to in my life, is also across the street from an Intimissi and other unexpected stores. I guess this shows the draw of tourism, but it is also representative of another way of living. At home if I am shopping at the mall and I look out the window, I see rows and rows of parking lots. Here in Italy, you can see a church dating back to the 1200s that took over 200 years to construct. No big deal. (Jokes)

At night we had a group dinner at Za-Za (Link here). This is probably my favorite place that we have eaten at so far, it is beautifully quaint and Italian and the food was amazing.