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Adelyn Biedenbach                |



Digital Media, Content Strategy, Public Relations



DIRECTOR, DIGITAL MEDIA       Florida Panthers       August ’15-Present

● Oversee Content Strategy, Content Creation, Sales, Marketing and Sponsorship Activation on Digital Media (, Social Platforms, Mobile App).

  • Situated in the Public Relations department to work closely with overall communications strategy for the Florida Panthers, BB&T Center and Sunrise, Sports and Entertainment.
  • HTML, CSS & User Experience design and layout of as it operates within the NHL CMS.
  • Work in conjunction with the marketing and sales departments on our Digital Ad placement/SEO/SEM/ Mobile Ad strategy to improve targeted campaigns and maximize CTR & conversions.

COORDINATOR, DIGITAL MEDIA & COMMUNICATIONS         Florida Panthers       Sept.’13- August ’15

●Build relationships with local and national media both digitally and through pitching/outreach. Created the first @FlaPanthersPR twitter exclusively for statistics and media relations updates. After two seasons, this account has grown to more than 3,500 follows of a targeted, niche group of journalists and media and is an important communications platform for team announcements.

● Content creation, oversight and strategy for the Florida Panthers digital and social media.

●Help facilitate day to day public relations tasks for the hockey club such as press conferences, press releases, media relations, game notes, track player milestones.

● Work daily with Corporate Sponsorship to execute campaigns with SSE’s pillar partners and sponsors with an attempt to create native content that is beneficial to both parties.

HOOTSUITE CAMPUS AMBASSADOR, Content Coordinator (Volunteer)                     Jan’13- Present

● Created content for the HootSuite blog, edited other ambassadors’ posts, curated content on Pinterest for collaborative Social Media and Higher Ed boards, Campaign and Content creation for @HootCampus, participated in G+ Hangouts with participants on other campuses to plan strategy

INSTRUCTIONAL ASSOCIATE                           Syracuse University                                Aug’12- May ‘13

Instructional assistant for Dr. William Ward’s COM 400 Social Media U Need 2 Know course

● responsible for grading and facilitation of professional and efficient social media use across platforms, community manager/mentor, managed online communities such as G+ communities, LinkedIn Groups, Facebook Communities, monitored in-class backchannel stream, graded student engagement, social media measurement tools, troubleshoot student blogs


Pittsburgh Penguins                                                         Pittsburgh, PA                                            ‘11/’12 NHL Season

●Generated Twitter content for @PghPenguins including warm-up photos and choosing best statistics to push to social media, Posted and edited content within the content management system


Swanson School of Engineering,                                   University of Pittsburgh                         May’11-Jan’12

●Pioneered social media efforts including growing Facebook fan base and starting first YouTube and Twitter accounts, Fact checked and copy edited for Pitt Engineer Magazine with distribution of 20,000, maintained contact with various university departments to prioritize most important university news


Point Park University                                                      Pittsburgh, PA                                            Spring 2011

●Covered inaugural season of AFL Pittsburgh Power from a fan and social perspective, on the field interviewing with players and fans to describe game environment to unfamiliar fans


The Globe Student Newspaper                           Pittsburgh, PA                                            Three Semesters

●Generated stories, edited with AP style, designed pages in InDesign, ads & upcoming game schedules

SOCIAL MEDIA FELLOW                                      Pittsburgh, PA                                            Sept’09-May’10

Pittsburgh Cares


SKILLS: Microsoft Office, CS5, Blogging, Social Engagement and Measurement, AP style




Syracuse University                                                        Syracuse, NY                                              May 2013

S.I. Newhouse School of Public Communications

M.S. New Media Management

Point Park University                                                      Pittsburgh, PA                                            May 2012

B.A. Journalism, Minor in English


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